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Advanced Google Search Ads Training & Certification

SS Course: 3000594

Course Overview


The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified Ads professional. This certification designates you as an expert in Google Ads, and lets your company and clients know that you have a deep understanding of the intricacies of the Google Ads tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run, and optimize successful search campaigns.


Scheduled Classes

08/13/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
09/17/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
10/15/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
11/12/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
12/10/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led

What You'll Learn

  • Master budgets and bidding
  • Optimize performance across multiple accounts and campaigns
  • Understand how quality score works
  • Be able to create and manage search campaigns
  • Drive better results with account optimization skills
  • Track performance, measure performance and profitability, and identify areas of growth
  • The importance and effectiveness of negative keywords
  • Select keywords and use different matching types
  • Use Ads tools, including Ads Editor and Ads Reporting
  • Take and pass the Google Search Advertising Exam


Viewing outline for:

I. Account/Campaign Set up & Best Practices

  • Campaigns set up & options
  • Ad copy creation
  • Keyword selection and matching options

II. Optimizing and measuring

  • Bidding strategy
  • Quality Score
  • Conversion tracking
  • Reporting

III. Advanced Features

  • Setting up mobile campaigns
  • Setting up remarketing

IV. Search Advanced Exam review and Q&A

 V. Take the Google Search Advertising Exam



Students must have already passed the Google Advertising Fundamentals Exam and work in Ads on a consistent basis.

    Who Should Attend


    Anyone who wants to be an expert about Google Search Advertising and who wants to earn the Google Ads Certified Individual designation. This includes:

    • Marketing specialists
    • Marketing managers
    • Marketing directors
    • Digital and online marketing professionals
    • Communication specialists
    • Agency professionals
    • Business owners

    Next Step Courses